Resume

Experience

DATA ANALYST

Lee Enterprises

St. Louis, Remote

Utilize Alteryx and Tableau to extract client data, process data, and format data into data visualization dashboards with actionable insights
Lead research projects to ensure teams across the company have access to data and processes to assist in sales and retention
Continually collaborate with the research team to innovate and implement data design improvements through client-feedback
Provide superior support through collaboration and integration of data to grow and retain top clients
Frequently engage with client success and sales department personnel, be comfortable communicating data findings and insights in layperson’s terms across audiences with differing levels of research and data knowledge

LEAD PERFORMANCE STRATEGIST

Lee Enterprises

St. Louis, Remote

Analyze campaign data and provide insights for optimization, renewal, and upsell
Create custom and semi custom monthly, quarterly, and campaign end reports for all strategic campaigns above $5,000 per month
Instrumental in building the Performance Strategy team, establish processes, and interviewing team members

DIGITAL STRATEGIST

McClatchy

Sacramento, CA

Managed over $2 million in annual marketing budget for various advertisers
Analyzed budgets of clients and determine using market, demographic, and real campaign performance data to determine most effective advertising channels, placements, and targets
Created digital campaigns that resulted in direct lead generation and ROAS

GEORGIA INSTITUTE OF TECHNOLOGY

MS. Computational Data

Currently enrolled, studying data mining, data cleaning, data processing, and data visualization.

Atlanta, Georgia

UC SANTA BARBARA

BS. Psychology, Minor Art History

Received my Bachelor's degree in 3 years, with a minor in Art History. Was part of the Tri Delta sorority.

Santa Barbara, Calilfornia

Alteryx Designer Core

Chairman's Circle at McClatchy

Google Certifications:

Shopping, Search, Data Studio, Google Ads Measurement, Google Analytics, Google Ads, Display, Waze Ads

Zero to Mastery Academy: Python Developer

Python

SQL